Tradewind Hawaii

Client Background

Tradewind Hawaii, located on the west side of the Big Island in Kailua-Kona, is renowned for its exceptional garage door installation services. The company has built a strong reputation for delivering value, quality, and outstanding customer service.

The Challenge

Tradewind Hawaii's new owner-operators wanted a comprehensive brand refresh to breathe new life into the company. The existing branding was familiar to its current clients but lacked depth and sophistication. Additionally, the website was outdated and required a significant update to improve its functionality and appeal.

Our Approach

• Discovery & Research
  We began with an in-depth review of Tradewind Hawaii's brand aspirations. Conversations with the new owners revealed a strong desire for a creative blend of the Hawaiian environment and their garage-door service offerings.
• Brand Logo Redesign
  Our team dedicated itself to crafting a logo that seamlessly integrated the essence of Hawaii's tropical allure with the practical aspects of garage-door services. Through five meticulous rounds of refinement, we achieved a logo that perfectly encapsulates the brand's identity.
• Digital Transformation
  Recognizing the importance of a strong online presence, we embarked on a comprehensive digital transformation for Tradewind Hawaii. This process involved a complete overhaul of their website, focusing on enhancing user experience and visual appeal. We implemented a responsive design to ensure seamless navigation across all devices, from desktops to smartphones. Additionally, we integrated advanced SEO strategies to improve search engine visibility, making it easier for potential customers to find Tradewind Hawaii online. The revamped website now features intuitive navigation, engaging content, and a modern aesthetic that reflects the brand's refreshed identity.

The Results

The new branding and digital transformation lead to notable improvements in several key performance indicators.

• Brand Perception Five new brand elements, including a redesigned logo and updated color palette, enabled Tradewind Hawaii to successfully rebrand as a contemporary and vibrant company. Customer feedback praised the creativity and innovation of the new brand identity.
• Web Platform Savings By moving Tradewind Hawaii off of their prior website management service, we saved them $5000 annually in service charges.
• Online Engagement The comprehensive website transformation resulted in a remarkable 120% boost in online engagement during the first six months following the launch resulting in more leads.