HSI Solar

Client Background

HSI Solar has established themselves as a pioneer in the renewable energy sector, known for their innovative financial solutions and commitment to creating accretive value for their customers.

The Challenge

HSI Solar needed a brand overhaul to set a defined visual strategy to create consistency across digital and print channels. The existing brand identity was perceived as low quality (generated by a logo creator), and the brand was struggling to connect with a younger, digitally savvy audience while retaining its core clientele.

Our Approach

• Discovery & Research
  We began the project with an in-depth analysis of HSI Solar's brand history, target audience, and competitive landscape. By interviewing employees, we uncovered a clear misunderstanding of their vision, mission, target audience, and more.
• Brand Identity Redefinition
  Our team focused on redefining HSI Solar's brand identity to reflect modern luxury while preserving its heritage. We developed a new brand strategy that emphasized exclusivity, personalization, and digital innovation. This included a refreshed brand voice, updated visual identity, and a more engaging brand story.
• Visual & Messaging Overhaul
  We crafted a sleek, contemporary visual identity that appealed to both traditional luxury shoppers and a younger demographic. The new logo, color palette, and typography were designed to exude sophistication and elegance. We also created compelling messaging that highlighted HSI Solar's commitment to relationships, honesty, and transparency.
• Digital Transformation
  Recognizing the importance of a strong online presence, we helped HSI Solar enhance its digital strategy. This involved revamping the website to be more user-friendly and visually appealing.

The Results

The brand overhaul was a resounding success, resulting in significant improvements across several key metrics

• Brand Perception 10+ new brand elements - including logo and color palette - helped HSI Solar successfully repositioned itself as a modern brand, attracting new customers while retaining its core clientele. Customer feedback highlighted the brand’s renewed sense of sophistication.
• Employee Alignment Defining a company definition, mission, vision, values, tone, and target audience aligned employees under 1 unified brand identity.
• Digital Engagement The enhanced brand positioning and digital transformation led to a 120% increase in online engagement within the first six months post-launch.